OLUKAI BELIEVES THAT EVERYBODY, NO MATTER WHERE THEY ARE, CAN LIVE ALOHA.
It started as a different approach to a footwear company. We wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship.
Roots: We view our approach today as part of a path; a journey that started with our ancestors that have passed down stories, values, and spirit. We believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It’s about your actions, and inspiring the actions of others.
Aloha: Our Aloha, our breath of life is about the action of giving without any expectation of receiving. Years before OluKai was profitable, we were giving back because that is part of our core values.
Quality: We produce products we believe in. Products we can stand behind. We believe in quality of product and material, craftsmanship in construction and finding quality in life by the choices we make everyday.
Some of the products shown below may be sold out or not currently available in store. Want a sneak peek at new arrivals? Check out our posts on Instagram.
Learn About The OluKai Brand
OluKai’s First Adventure Sandal
OluKai sent Hawaiians to different corners of the map and paired them with like‑minded people to document their travels and the spread of the Aloha spirit.
The Aloha Spirit defines the islands – equal parts of joyful greeting, respectful blessing, and humble wish. It’s a way of life and a unique sense of warm generosity born of Polynesia but not bound by geography. Aloha is Hawaii’s greatest export. Native Hawaiians bring it wherever they venture, and visitors always take Aloha home.
In this video:
The Pacific is what separates Matt Ortiz and Sean Woolsey, but it’s also what unites them. Both surfers and artists, the ocean is inspiration and life. They met at Sean’s studio in Orange County, CA to share their passion for craft, wood and coastline.