We’re An American Brand
Why not accept that manufacturing is gone from America? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn’t we buy a warmer coat before we moved here?
Through four Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don’t think American manufacturing ever failed for being too good. Our worst didn’t come when we were at our best. It happened when we thought good was good enough. It’s a tall order to return to form, but we’re up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing.
We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.
Producing high-quality, handcrafted products is a collaborative enterprise. That’s why we’ve partnered with a group of extraordinary American manufacturers whose obsession with craftsmanship and quality matches our own. Each of our partners, from Horween Leather to Waterford Precision Cycles, has a long legacy of making products that are beautiful, meaningful, and made to last.
Some of the products shown below may be sold out or not currently available in store. Want a sneak peek at new arrivals? Check out our posts on Instagram.
Welcome To Detroit
How to Change the Strap
How to Set The Time